A/B Split Campaigns allow content creators to test virtually any aspect of their campaigns to determine which methods are more effective than others. Content creators can create very similar campaigns, with differences ranging from phrasing to colour shades or dissimilar campaigns, with a different layout or using a different template all together.
The user is given the option to determine the percentage of subscribers that will receive the test emails and on which basis the “winning” campaign will be determined, open rate or click rate.
How to Create an A/B Split Campaign
Step 1
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Step 2a
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Step 2b
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Step 3
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