18 Aug Email Newsletters as an Effective Way for Publishers to Engage With Teenagers
It goes without saying that in today’s digital age, teenagers are using smartphones to spend a lot of time on the Internet. As a result, printed publications and programming on television are beginning to fall by the wayside. To maintain engagement with teenage audiences, publishers and broadcasts need to adapt with technology and “go where the people are.” In this article, we look at email newsletters as an effective way for publishers and broadcasters to recapture and engage with teenagers whom are beginning to abandon the traditional means of consuming content.
