In 2016, media organizations are in a tough position. Technology has evolved over the last decade to the point where up to date news is now so easily accessible on the internet at no cost. The reality that news is easily accessible at no cost is...
This past January, the London School of Economics & Political Science (LSE) and their journalism think-tank, Polis, released their annual report. The report, which was written by Swedish research fellow, Charlotte Fagerlund, is titled “Back to the Future- Email Newsletters as a Digital Channel for Journalism”...
It goes without saying that in today’s digital age, teenagers are using smartphones to spend a lot of time on the Internet. As a result, printed publications and programming on television are beginning to fall by the wayside. To maintain engagement with teenage audiences, publishers...
Mobile optimization has been taking the world by storm! Making it crucial to understand how it affects your day to day business initiatives, like your email communications. As more and more people resort to their mobile devices for everyday activities, the need for mobile responsive...
As someone who cares about engaging your audience through email, you may find yourself wondering ‘when is the best time to send out an email campaign?’ With the high volume of emails being delivered to your audience’s inbox everyday, it’s important to break through the...
