18 Aug Why Email Newsletters are Most Effective for Delivering News
In 2016, media organizations are in a tough position.
Technology has evolved over the last decade to the point where up to date news is now so easily accessible on the internet at no cost. The reality that news is easily accessible at no cost is causing consumers to cancel their paid subscriptions because consumers are always looking for ways to cut costs.
In this article, we look at why email newsletters are the most effective way for media organizations to take back their place as a medium for delivering news over other (free) sources like Facebook and Twitter. Email newsletters work harmoniously with current technology to meet consumers’ needs and have been proven to lead to increased, paid subscriptions.
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